Crossroads Entertainment & Marketing is dedicated to providing quality service and delivering products that encourage, inspire and proclaim Jesus Christ throughout the world. By combining professionalism with ministry we serve our artists, our music labels, and our business partners in this journey.

At Crossroads, our vision is to provide the best music services and products, which meet our customers' diverse needs. Consistent with our mission, we, along with our labels, are committed to continuous improvement in the quality of music products and services provided to our customers...

Pinnacle Records was the original home for such artists as Karen Peck & New River, Teddy Huffam & The Gems and Anthony Burger and was the company’s launch pad for bringing The Kingsmen and The McKameys together on Horizon Records back in 1992.

Crossroads revived the Pinnacle label in 2008 as a home for promising new artists in the gospel industry. This label enables emerging artists a place to launch their ministry, capitalizing on Crossroads’ far reaching impact and influence within the gospel music industry.

Sonlite Records was born in 1986 in Nashville Tennessee under the ownership and management of Chris White. The labels very first artist, Cedar Ridge, released their initial single in that year, which translated into the company’s first national top 40 hit. The company then released its second artist, The Kingdom Heirs to radio with their first single entitled It’s A Matter Of Time, which climbed to #2 in the national radio charts. At that point, Sonlite quickly became an industry leader in the field of southern gospel music with an early day roster that included artists that are still mainstay’s in the business today. Some of those artists included The Kingdom Heirs, The Hoppers, Down East Boys, The McGruders and the Dixie Echoes, just to name a few...

Launched by multi-award winning producers Wayne Haun and Kevin Ward, Vine Records is the creative home for artists such as Janet Paschal, Calvin Hunt, Lewis, Scruggs and Long, The Nelons, HisSong, Lillie Knauls, Naomi & The Segos, Cumberland Quartet and The Living Water Trio